After 8 years in the market, we launched M.

A new design line, a

NEW MORRISON ERA .

THIS IS HOW WE DO IT

The launch event had to live up to expectations.

So we did some spoilers...

Exhibition, the space, the new silhouette, activations, guests and (let's not kid ourselves) doing our thing. It was amazing.

MADE TO BE DIFFERENT

MADE TO BE STYLISH

MADE TO BE NOISY

MADE TO BE DESTROYED

MADE TO BE MORRISON

Our M is going to be the representative of a new line of communication and design, which collects and embraces all Morrison's values.

DENOMINATOR

COMMON

An isotype that will serve to create a new design line with the Morrison DNA : different, iconic and recognizable at first glance.

CHARACTER

STRONG AND SOLID

Our mission is quite clear: we want to infuse our character into this new line of design. We thus place, in this new line of design, our strongest intentions:

American

Coolness

international

Youthness

Music

Skate

Surf

...

CAREFUL DESIGN

RETAIL

New silhouettes will be added to our sneaker catalogue over the coming months. With special attention to design and materials.

Crafted, Made With Passion.

CHAPTER 1
NEW MILLENNIAL

Millennial was born from the need to create a very fresh and simple sneaker inspired by the members of punk-rock groups from the 90s.

For this reason, it will be the shoe that will accompany you to concerts, parties, festivals, pogos and, ultimately, when you need to give it your all.

The new Millennials are made to jump, dance, shout, express themselves, move, feel the music...

In short: