Today our second Crowdfunding campaign on Kickstarter has finished. A campaign in which we had many illusions deposited and that has exceeded all our forecasts. It has been amazing!
In 30 days of the campaign, we have quintupled our goal, raising 132,587 euros, something that only 3% of crowdfunding in all of history have achieved, and 1,593 people have participated, something unthinkable when we started the campaign.
This project was a challenge for us, an objective that we set ourselves before the start of the year, to prove that Morrison could work outside of Spain. And what better way to test it than by doing our second crowdfunding. We know the barriers that running a campaign like this has; a still somewhat unknown collection system, an unfamiliar platform, the language difference... but your response has been incredible. There are no barriers for you.
The result is that more than 70% of the sponsors have been foreigners, which validates our idea and helps us to start a new stage in the brand. Opening to the international market.
This is all part of all of you. We are very proud that you wear Morrison and we promise to continue striving and improving to bring you better collections, better products and, above all, much more Morrison.
Thank you all for participating in our second Crowdfunding. Will there be a third? Who knows... Let's enjoy now that Morrison is already international.