HOW WE CHOOSE THE NAMES OF OUR SNEAKERS

Morrison is inspired by many concepts that give spirit to the brand. The color, the patterns, the headlights, the music, the nineties... and we try to represent all of this in everything we do.

One of the aspects where we transmit these ideas is in the name of our shoes, for which we have been asked many times. In each of the collections we launch we try to introduce a name that has meaning for us. This is relevant because in our new summer 2020 collection, which we will launch on Monday, June 29, one of the models bears the name of Bel-Air.


Who has not heard of the Fresh Prince of Bel-Air?

Everyone has ever seen or heard of the 90s series starring Will Smith, in which he played a Philadelphia teenager who went to live with his uncles in one of the richest neighborhoods in Los Angeles, Bel-Air (USA) It was one of the series that marked our childhood and that today we want to represent in the brand.

The new Morrison Nineties Bel-Air, just like the series, are full of bright, bold and eye-catching colours. Very cool with the 90s with a very vintage print.

How do we relate ideas to the name of the shoe?

The idea is quite easy. Through the design of the shoe we seek inspiration. It is almost always like that. First we design and then we search for the perfect name, diving into our memories and experiences. In this way it is easy to find the ideal name and, in addition, many people can feel the same as us when they see that shoe.

Sometimes we find inspiration backwards. We think of names that evoke memories and emotions, and we turn them into a shoe.

What are the Morrison shoes that have a name with meaning?

Throughout Morrison's history, the list of shoes with a name inspired by memories or things we like is long, but we will try to put a few that will surely bring back memories for all of you.

Zelda : This model is inspired by the late 80's and 90's video game The Legend of Zelda. Surely many of you will remember its protagonist dressed in a green cape, going through forests helping the Princess to defend her kingdom.



Simba:
 This name surely raises few doubts. Simba is the main character of the classic Disney trilogy "The Lion King". What do the colors remind you of?




Vader:
 Any Star Wars fans in the room? Who does not know the evil Darth Vader, one of the best antagonists in history?



Sonic:
 We go back to playing video games. The fastest hedgehog in history in electric blue has given its name to another of our shoes.

Venom : Another bad guy, an antagonist of one of our favorite superheroes: Spider-Man. He was a symbiote sentient alien with an amorphous, semi-liquid form, which survives by bonding with a host. Enough arguments to make some shoes on his behalf, right?



Saiyan: Who hasn't wanted to be a Super Saiyan at some point? Our yellow shoes with red details represent the essence that Goku, Vegeta and company transmitted when they became super warriors.



blink: One of our favorite groups of all time, Blink 182. The band made up of Tom DeLonge, Mark Hoppus and Scott Raynor have put the soundtrack of our adolescence. They had to accompany us on this adventure.



Other: If you have never seen The Simpsons, you are not from this planet. One of the longest-running series in history has also served as inspiration for one of our models. Do you remember the school bus driver? Indeed, Otto names some Morrisons.


The list is longer, but with these names you can get an idea of ​​where we are going. Movies, series, music, the nineties, videogames...

This is just a piece of Morrison history. In each action, launch, collection or video there is inspiration in the reasons that we have listed above.

If you want to know more about our history, write to any of our social networks and we will prepare more stories like this one.

#searchthelighthouse