At Morrison we had been looking for the best way to contribute our bit from a more social than a business point of view for some time. We have always believed that everyone who has the possibility to do so must contribute something to society and, above all, to the most disadvantaged.
Today, 1 billion children live in poverty; 57 million are still out of school; Of those who go to school, 70 million go hungry. More than 6 million children die each year from malnutrition or because they do not have basic resources.
When we got this data, we knew we had to do something. But we did not want to stay in something punctual, but rather in making this CSR project one of the hallmarks Of the brand. The road has been long until we have found the best travel companion.
Sandra and María form Idea Libre, an NGO committed to improving the lives of many people without resources. They are two normal people, like you and me, with our routines, our fears, our insecurities... who just want all the children in the world to be able to live in a dignified situation, grow up healthy and have the opportunities that you and I have been able to have. .
His story began 4 years ago, on a different trip to one of the most depressed towns in Morocco. What they saw there completely changed their lives ( you can read it on their website ) and when they told us about it, it also changed our lives.
Since that trip, they have not stopped creating projects. Construction of schools in the poorest areas of Kenya, training workshops for teachers from the village of Ksar-Tazouka; adult literacy to build values that empower women, improve education and respect...
It is time to not give up trying to make life better for many people. That's why, Morrison joins the cause of Free Idea.
What are we going to do?
1st Four annual campaigns to donate income from shoe sales.
We will do it the first week of each season.
2nd Donation button on all our orders. So that you yourself can contribute financially to the cause.
3rd Donation of shoes and clothes.
We look forward to your help to make this world a better place.
“Walk with Morrison, collaborate with Idea Libre.”
Alvaro, Pablo and Alvaro.