MORRISON: A NEW CHAPTER

Today begins a new chapter in Morrison's story. It is a day of celebration because we take a step that we have been working hard on for the last few months. Although It is not a simple step, it is a gigantic leap.

This is not just another launch, not even a new product. It is the culmination of a philosophy that we have been weaving for months, you could say since we created the foundations of Morrison.

Morrison was born with the vocation to be much more than a sneaker brand. We spent a lot of time thinking about what we wanted to convey with our corporate identity. They couldn't be trivial elements, they had to evoke very specific feelings that would configure a brand philosophy with which both you and we could identify.

The Lighthouse and Morrison . The perfect pairing. We felt like we wanted to always take him with us. Not only in our shoes, but in many other things. And that day has arrived. Today, July 4, 2018, we present to you our first limited edition clothing line.

Today we're launching 5 t-shirts carefully thought out to convey what Morrison stands for and what we've done so far. Made in Spain, with the highest quality and durability and a pattern designed exclusively for us. No other brand has it.

But it won't be a normal launch, it had to be something much more exciting ;)

Starting today, we will put one t-shirt model on sale every day with a 25% discount, but only for 24 hours. There is a catch, as you imagine. You won't be able to see the design of the t-shirt, you have to trust us . If you risk buying during those first 24 hours, you will have a 25% discount. After those 24 hours, we will show the shirt, we will put it at normal price and the game will begin with the next model. So from Wednesday to Sunday. 5 days, 5 t-shirts. 25% discount, 24 hours only.  You can change size for free, but not model. And not, We will never give that discount again.

Launch mechanics

Wednesday 4	Hidden model 1.   25% discount for 24 hours.
Thursday 5	Model 1 visible at normal price. Hidden model 2.   25% discount for 24 hours
Friday the 6th	Model 1 and 2 visible at normal price. Hidden model 3.   25% discount for 24 hours.
Saturday 7	Model 1, 2 and 3 visible at normal price. Hidden model 4.   25% discount for 24 hours.
Sunday 8	Model 1, 2, 3 and 4 visible at normal price. Hidden model 5.   25% discount for 24 hours.
Monday 9	All visible models at normal price.

We know you wanted to wear the lighthouse, now you will no longer have to have it engraved on your skin. It is the first step of everything to come. A new chapter. And we hope that you continue to be part of it. 

Álvaro, Pablo and Álvaro.

MorrisonTeam.