When recording was something intimate, almost awkward, imperfect… but real. Today, it feels like a moment only matters if it creates impact outwardly.
That’s why we want to reclaim the idea that experiences are meant to be lived, not performed. We create memories to feel alive, not to feed an algorithm.
SS26 isn’t about being shown, it’s about being remembered.
Do you remember pre-digital life? When recording was something intimate, almost awkward, imperfect… but real. Today, it feels like a moment only matters if it creates impact outwardly.
That’s why we want to reclaim the idea that experiences are meant to be lived, not performed. We create memories to feel alive, not to feed an algorithm.
SS26 isn’t about being shown, it’s about being remembered.